Modern means Digital, for sure.

Statistics: The Art and Science of Learning from Data, by Alan Agresti and Christine Franklin.

Statistics is a "central science in modern life," this book here.  Why are these books so expensive?

Here is the link to the Times article on a data science company.  From the Times:
"Kaggle, a start-up, has figured out a way to connect these companies with the mathematicians and scientists who crunch numbers for a living or a hobby. On Thursday, it announced it had raised $11 million from investors including Khosla Ventures, Index Ventures and Hal Varian, Google‘s chief economist."